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The Four Great Laws of Copywriting for Ad Agency New Business
Herschell Gordon Lewis, a copywriting trainer, at American Writers & Artists teaches The Four Great Laws of Copywriting. These are excellent Web writing tips for agencies too generate great...
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Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?
If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes. Guest article by...
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